BB

Amazon Advertising Dashboard

Bare Bones Broth — Weekly performance review

Last refreshed: May 13, 2026 · 8:42 AM
Revenue
May 2026 Forecasted Revenue
$1,275,000
$41,129/day target · plan
MTD Revenue Live
$464,675
▲ 36% of forecast · pace 1.03
Ad Performance
May 2026 Ad Budget
$127,500
10% TACoS target on $1.275M forecast
MTD Ad Spend Live
$68,857
▲ 54% of budget · day 11 reported
TACoS Actual Live
14.8%
▲ 4.8 pts over 10% target
Blended ROAS Live
2.60
SP + SB, 14d attribution
% Ad-Attributed Live
38.6%
Organic 61.4% · $285,527
May 2026 Spend Pacing
Day 13 of 31 — actual spend vs straight-line target
$55,350 / $127,500 Pace index 1.03
Today · 41.9%
May 1May 8May 15May 22May 31
Cumulative spend Day-of-month pace
May 2026 Revenue Pacing Live · Amazon SP-API
US marketplace · data through May 11 (2-day SP-API lag)
$464,675 / $1,275,000 forecast Pace index 1.03
Data thru
Today · 41.9%
May 1May 8May 15May 22May 31
Organic revenue · $285,527 (61.4%) Ad-attributed (SP + SB, 14d) · $179,149 (38.6%) Data-through line Day-of-month pace
Projected EOM revenue (last-7-day rolling avg) $1,307,895
vs Forecast Plan
$1,275,000
▲ +$32,895 (+2.6%)
vs Last Month (Apr 2026)
$1,294,616
▲ +$13,279 (+1.0%)
vs Year-Ago (May 2025)
$745,721
▲ +$562,174 (+75.4%)
Projected organic / ad-attributed split at month-end
$808,617 · $499,278
Total Amazon revenue from amazon_sp.sales_and_traffic_report. Ad-attributed = Sponsored Products + Sponsored Brands (14-day attribution) from amazon_ads. Caveats: SP-API lags ~2 days; ad-attributed for the most recent days will continue to grow as the 14-day window matures; DSP attributed sales not yet wired (different report). US marketplace only.
Channel
All
Sponsored Products
DSP
WFM In Store
Status
All
On Track
Watch
At Risk
Tip: Selecting a channel auto-expands its ad groups. Click the ▶ caret on any ad product to drill into individual ad groups.
Rows shown8
On track2
Watch3
At risk0
Not running3
Channel / Ad Product Monthly Budget Spend Allocation ROAS vs Floor / Mid / Ceiling Status Projected EOM Notes

Spend allocation by channel

MTD spend split — May 1 to today

ROAS by ad product

Current ROAS plotted against per-channel mid threshold (dashed)

Cumulative spend vs target

Daily cumulative spend tracked against straight-line monthly target

FY2026 — Actuals & Plan

Jan–Apr are actuals · May onward is plan (10% TACoS target)

Line Jan Feb Mar Apr May* Jun Jul Aug Sep Oct Nov Dec FY Total

* May 2026 shown is the plan; MTD actuals appear in the Current Month tab.

Monthly ad spend — actual vs plan

Stacked bars show channel mix; line shows total ad budget target.

Notes

Channel notes