BB

Amazon Advertising Dashboard

Bare Bones Broth — Weekly performance review

Last refreshed: May 13, 2026 · 8:42 AM
Revenue
May 2026 Forecasted Revenue
$1,275,000
$41,129/day target · plan
MTD Revenue Live
$464,675
▲ 36% of forecast · pace 1.03
Ad Performance
May 2026 Ad Budget
$127,500
10% TACoS target on $1.275M forecast
MTD Ad Spend Live
$68,857
▲ 54% of budget · day 11 reported
TACoS Actual Live
14.8%
▲ 4.8 pts over 10% target
Blended ROAS Live
2.60
SP + SB, 14d attribution
% Ad-Attributed Live
38.6%
Organic 61.4% · $285,527
May 2026 Spend Pacing
Through day 11 of 31 (2-day SP-API lag)
$0 / $0 budget Pace index —
Should be · 0%
May 1May 8May 15May 22May 31
Projected EOM spend (last-7-day rolling avg) $0
vs Monthly Budget
$0
—
Daily run rate (last 7d)
$0/day
vs $0/day budget
Days remaining
—
$0 budget left
Ad spend across Sponsored Products, Sponsored Brands, and Sponsored Display (from amazon_ads). Projected EOM extends the last 7 days of daily spend across the remaining days of the month. Pace index above 1.0 = ahead of straight-line budget; below 1.0 = under-spending.
May 2026 Revenue Pacing Live · Amazon SP-API
US marketplace · data through May 11 (2-day SP-API lag)
$464,675 / $1,275,000 forecast Pace index 1.03
Should be · 0%
May 1May 8May 15May 22May 31
Projected EOM revenue (last-7-day rolling avg) $0
vs Forecast Plan
$0
—
vs Last Month —
$0
—
vs Year-Ago —
$0
—
Total Amazon revenue from amazon_sp.sales_and_traffic_report. Caveats: SP-API lags ~2 days; US marketplace only. For the organic vs ad-attributed split, see the Revenue Composition chart below.
May 2026 Revenue Composition
Daily organic vs ad-attributed revenue · stacked to show daily total
Organic Ad-attributed
Ad-attributed = Sponsored Products + Sponsored Brands (14-day attribution) from amazon_ads. Most recent days will continue to grow as the 14-day attribution window matures; DSP attributed sales not yet wired (different report).
Channel
All
Sponsored Products
DSP
WFM In Store
Status
All
On Track
Watch
At Risk
Tip: Selecting a channel auto-expands its ad groups. Click the ▶ caret on any ad product to drill into individual ad groups.
Rows shown8
On track2
Watch3
At risk0
Not running3
Channel / Ad Product Monthly Budget Spend Allocation ROAS vs Floor / Mid / Ceiling Status Projected EOM Notes

Spend allocation by channel

MTD spend split — May 1 to today

ROAS by ad product

Current ROAS plotted against per-channel mid threshold (dashed)

Cumulative spend vs target

Daily cumulative spend tracked against straight-line monthly target

FY2026 — Actuals & Plan

Jan–Apr are actuals · May onward is plan (10% TACoS target)

Line Jan Feb Mar Apr May* Jun Jul Aug Sep Oct Nov Dec FY Total

* May 2026 shown is the plan; MTD actuals appear in the Current Month tab.

Monthly ad spend — actual vs plan

Stacked bars show channel mix; line shows total ad budget target.

Notes

Channel notes