Relaunch progress across Shopify (DTC) and Amazon (FBA), July 1 – July 30.
Thirty days into July, combined channel revenue is at $132,578, down -16.3% vs the full June comp ($158,376) — but the comp is heavily skewed by June's four-day Amazon surge June 23–26 (~$36k combined). Amazon is down -14.8% ($105,658 vs $124,014) on the headline, yet excluding the surge days June's Amazon pace was ~$3,464/day vs July's $3,522/day — July is actually running +1.7% ahead of June's baseline. Shopify is down -21.7% ($26,920 vs $34,362) against a June that included two outsized promo days (June 8: $4,285 and June 12: $4,156); excluding those, DTC is roughly flat (-3% on a per-day basis) — and Shopify orders are up +5.0% (857 vs 816). At the current $4,419/day pace, July projects to $136,997 — -13.5% vs June's final, but ~6% below June's ex-surge baseline pace of ~$4,704/day.
July (solid) against June's full daily shape (dashed reference). Thirty July days on the board — a steady $3.2–5.4k range, with the month's best day on July 7 ($5,379 combined, DTC month-best $1,305) and the July 4 holiday dip ($3,210, DTC just $486). July never had an answer to June's 23–26 Amazon surge (peak $11,827 on June 23) — that four-day comp is what drives most of the month-over-month gap.
Shopify is ~20% of Collagen Drink Mix revenue July-to-date, versus ~22% over full June. The mix is essentially stable — Amazon continues to carry roughly four of every five dollars.
| Channel | June 1–30 | July 1–30 | Δ |
|---|---|---|---|
| Amazon | $124,014 | $105,658 | -14.8% |
| Shopify | $34,362 | $26,920 | -21.7% |
| Combined | $158,376 | $132,578 | -16.3% |
July 1–30 vs the full June comp. All three ASINs show declines against June — but June's totals include the June 23–26 surge, which lifted every SKU. Fruit Punch held up best (-11.5%); EDM‑4751 slipped most (-17.4%).
June 1–30 vs July 1–30 (parity window). Revenue, units, orders.
| ASIN / SKU | June 1–30 revenue | July 1–30 revenue | Δ rev |
|---|---|---|---|
| B0DJ3LR14F EDM-4713-FBA | $71,420 3,182 u · 2,800 o |
$60,376 2,418 u · 2,210 o |
-15.5% |
| B0DJ3QF6GN EDM-4737-FBA (Fruit Punch) | $31,470 1,401 u · 1,295 o |
$27,839 1,116 u · 1,034 o |
-11.5% |
| B0DJ3N21N6 EDM-4751-FBA | $21,124 941 u · 870 o |
$17,443 698 u · 660 o |
-17.4% |
| Amazon total | $124,014 5,524 u · 4,597 o |
$105,658 4,232 u · 3,693 o |
-14.8% |
Running total day-over-day. June's full month shown as the dashed reference; July's cumulative line finished day 30 ~16% behind June ($132,578 vs $158,376). The two lines track closely until day 23, where June's Amazon surge opens the gap — nearly all of the shortfall is concentrated in those four June days.