Bare Bones · Product Performance

Collagen Drink Mix — July 2026 MTD

Relaunch progress across Shopify (DTC) and Amazon (FBA), July 1 – July 12.

Headline

Twelve days into July, combined channel revenue is at $53,445, down -10.3% vs the June 1–12 parity window ($59,583) — but the comp is skewed. Amazon is up +10.1% ($42,908 vs $38,960), while Shopify is down -48.9% ($10,537 vs $20,624) against a June window that included two outsized DTC promo days (June 8: $4,285 and June 12: $4,156). Orders are still up +3.0% (1,831 vs 1,777). At the current $4,454/day pace, July projects to $138,067 — below June's final $158,594 (-12.9%), but June was inflated by the four-day Amazon surge June 23–26 (~$36k combined); against June's ~$4,709/day baseline pace, July is tracking about 5% below.

Combined revenue · MTD

$53,445

▼ -10.3% vs June 1–12

$59,583 over June 1–12 (parity)

Orders · MTD

1,831

▲ +3.0% vs June 1–12

1,777 over June 1–12 (parity)

Avg daily revenue

$4,454

▼ -15.8% vs June avg

June full-month avg: $5,286/day

Projected July total

$138,067

▼ -12.9% vs June

31 days at $4,454/day · June: $158,594

Daily combined revenue

July (solid) against June's full daily shape (dashed reference). Twelve July days on the board — steady $4–5.5k range, with the month's best day on July 7 ($5,529 combined, DTC month-best $1,305) and the July 4 holiday dip ($3,310, DTC just $486). June's reference line includes the June 23–26 Amazon surge (peak $11,885 on June 23), which July hasn't had to match yet.

Channel share · MTD revenue

Shopify is ~20% of Collagen Drink Mix revenue July-to-date, down from ~35% over the June 1–12 parity window — though June's DTC share was propped up by the two promo days. Amazon is carrying the month.

July 1–12 (MTD)

Amazon · $42,908

Shopify · $10,537

June 1–12 (parity)

Amazon · $38,960

Shopify · $20,624

Amazon (FBA) Shopify (DTC)

Channel	June 1–12	July 1–12	Δ
Amazon	$38,960	$42,908	+10.1%
Shopify	$20,624	$10,537	-48.9%
Combined	$59,583	$53,445	-10.3%

Amazon by ASIN

July 1–12 vs the June 1–12 parity window. All three SKUs are growing: EDM‑4751 is up +11.9%, EDM‑4713 up +11.0%, and Fruit Punch up +7.1%.

ASIN detail

June 1–12 vs July 1–12 (parity window). Revenue, units, orders.

ASIN / SKU	June 1–12 revenue	July 1–12 revenue	Δ rev
B0DJ3LR14F EDM-4713-FBA	$22,311 930 u · 823 o	$24,765 992 u · 913 o	+11.0%
B0DJ3QF6GN EDM-4737-FBA (Fruit Punch)	$10,172 424 u · 388 o	$10,896 436 u · 409 o	+7.1%
B0DJ3N21N6 EDM-4751-FBA	$6,477 270 u · 250 o	$7,247 290 u · 278 o	+11.9%
Amazon total	$38,960 1,624 u · 1,361 o	$42,908 1,718 u · 1,513 o	+10.1%

Cumulative monthly revenue · July vs June

Running total day-over-day. June's full month shown as the dashed reference; July's cumulative line is tracking ~10% behind June through day 12 ($53,445 vs $59,583), with the gap concentrated in DTC's promo-day comps on June 8 and 12.

What's driving the read

Amazon keeps compounding. FBA did $42,908 over July 1–12 vs $38,960 over June 1–12 (+10.1%), on +11.2% orders. That's ~$3,576/day vs June's parity pace of ~$3,247/day, and every day since July 5 has cleared $3,400.
The combined decline is a DTC comp story. Shopify is down -48.9%, but June 8 ($4,285) and June 12 ($4,156) were outsized promo days that make up ~41% of June's parity-window DTC revenue. Excluding those two days, the remaining ten June days averaged $1,218/day vs July's $878/day — DTC is genuinely softer (~-28%), but not halved.
All three ASINs are growing. EDM‑4751 leads at +11.9% ($7,247 vs $6,477), EDM‑4713 is up +11.0%, and Fruit Punch +7.1% — broad-based rather than one SKU carrying the channel.
The -12.9% projection vs June overstates the slowdown. June's $158,594 included ~$36k combined across the June 23–26 Amazon surge. Strip that out and June's underlying pace was ~$4,709/day; July's $4,454/day is ~5% below that, not 13%.
Recent Amazon revenue will still settle. About 28% of July's non-cancelled Amazon rows are still in pending status; totals for the last few days typically firm up (occasionally down) as orders ship or cancel.