Digital Channel — Executive Financial Summary

Bare Bones Ventures, LLC  ·  Accrual basis  ·  Year-over-year
January 1 – April 30, 2026  vs  January 1 – April 30, 2025

Digital (Amazon + Shopify, consolidated class P&L)

Gross Sales
$5.95M
PY: $4.35M
▲ 36.7%  (+$1.60M)
Net Revenue
$5.57M
PY: $3.58M
▲ 55.8%  (+$2.00M)
Net Income
$530.8K
PY: $246.8K
▲ 115.1%  (+$284.1K)
6200 Marketing
$1.23M
PY: $712.9K
▲ 73.0%  (+$520.6K)
KPI20262025Δ $Δ %
Gross Revenue — Gross Sales (4000)$5,947,085$4,351,461+$1,595,624+36.7%
Gross Revenue — Net Revenue (Total Income)$5,573,567$3,576,837+$1,996,729+55.8%
Net Income$530,835$246,774+$284,061+115.1%
Total 6200 Marketing Expenses$1,233,526$712,945+$520,580+73.0%
Marketing as % of Gross Sales20.7%16.4%+4.3 pts
Digital nearly doubled net income on 37% higher gross sales, even as marketing spend rose 73%. The consolidated result is healthy — but it masks two very different channel stories below.

Amazon

Gross Sales
$5.26M
PY: $3.76M
▲ 40.1%  (+$1.51M)
Net Revenue
$4.98M
PY: $3.07M
▲ 62.3%  (+$1.91M)
Net Income
$1.02M
PY: $474.9K
▲ 114.5%  (+$543.9K)
6200 Marketing
$542.1K
PY: $409.2K
▲ 32.5%  (+$132.9K)
KPI20262025Δ $Δ %
Gross Revenue — Gross Sales (4000)$5,262,490$3,757,350+$1,505,140+40.1%
Gross Revenue — Net Revenue (Total Income)$4,978,617$3,068,369+$1,910,248+62.3%
Net Income$1,018,810$474,901+$543,909+114.5%
Total 6200 Marketing Expenses$542,109$409,196+$132,914+32.5%
Marketing as % of Gross Sales10.3%10.9%−0.6 pts
Amazon is the engine: $1.02M net income (up 115%) with marketing efficiency actually improving — spend grew slower than sales, dropping marketing to 10.3% of gross.

Shopify

Gross Sales
$639.7K
PY: $594.1K
▲ 7.7%  (+$45.6K)
Net Revenue
$550.0K
PY: $508.5K
▲ 8.2%  (+$41.6K)
Net Income
−$508.9K
PY: −$228.1K
▼ 123.1%  (−$280.7K)
6200 Marketing
$691.4K
PY: $303.7K
▲ 127.6%  (+$387.7K)
KPI20262025Δ $Δ %
Gross Revenue — Gross Sales (4000)$639,704$594,111+$45,593+7.7%
Gross Revenue — Net Revenue (Total Income)$550,043$508,468+$41,574+8.2%
Net Income−$508,866−$228,127−$280,739−123.1%
Total 6200 Marketing Expenses$691,416$303,750+$387,667+127.6%
Marketing as % of Gross Sales108.1%51.1%+57.0 pts
⚠️ Shopify is the area to watch. Marketing spend more than doubled to $691K — now 108% of gross sales, exceeding revenue itself — while sales grew only 7.7%. The channel's net loss widened to −$509K. Spend is materially outpacing the revenue it generates.

6200 Marketing Expense — What Drove the Increase

The entire $520.6K Digital marketing increase traces to one line: 6210 Consumer Advertising (paid media), which rose +$531.1K. Every other marketing line netted slightly down (−$10.5K combined), including a one-time $32.5K spend in 2025 that didn't recur. Within paid media, Shopify drove the bulk of the increase (+$398.6K, nearly tripling) while Amazon added +$132.6K.
6200 Line Item20262025Δ $Δ %
6210 Consumer Advertising (paid media)$1,112,081$580,959+$531,122+91%
6225 Website$48,492$30,383+$18,110+60%
6240 Photography$16,400$467+$15,933+3,412%
6215 Marketing & Sales Samples$2,155$40+$2,115—
6220 Marketing Retainers$49,817$53,037−$3,220−6%
6212 Marketing Tools$2,930$7,509−$4,579−61%
6211 Influencer Marketing$1,650$8,050−$6,400−80%
6213 Advertising & Marketing (one-time, 2025)$0$32,500−$32,500−100%
Total 6200 Marketing — Digital$1,233,526$712,945+$520,580+73%
Paid media (6210) alone accounts for 102% of the net Digital increase — i.e., the rise in ad spend more than explains the entire jump; all other lines combined were a small net reduction.

Paid Media (6210) Split by Channel

Channel — 6210 Consumer Advertising20262025Δ $Δ %
Amazon$541,721$409,169+$132,552+32%
Shopify$570,360$171,790+$398,570+232%
Digital total$1,112,081$580,959+$531,122+91%
⚠️ Shopify is where the spend ran. Shopify paid media nearly tripled (+232%) yet Shopify gross sales rose only 7.7% — confirming the channel's widening loss is driven by ad spend that isn't converting to proportional revenue. Amazon's +32% paid-media increase, by contrast, came alongside +40% sales growth.