January–May 2026 vs. prior year · Shopify, Amazon & Combined Digital
Digital Gross$7,144,361+53% YoY
Digital Net$6,988,431+55% YoY
Digital Orders252,605+51% YoY
Digital Traffic1,496,303+26% YoY
Shopify
Storefront sessions, gross & net sales, orders and conversion pulled directly from Shopify analytics (ShopifyQL). AOS = Net ÷ Orders. Conversion = Orders ÷ Sessions.
2026 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Notes
Jan
77,709
$219,167
$182,073
4,579
$39.76
5.89%
Feb
53,598
$122,389
$103,447
2,349
$44.04
4.38%
Mar
56,702
$185,780
$130,430
3,153
$41.37
5.56%
Q1
188,009
$527,336
$415,950
10,081
$41.26
5.36%
Apr
52,156
$111,344
$88,813
2,193
$40.50
4.20%
May
60,978
$137,410
$115,397
2,551
$45.24
4.18%
YTD (Jan–May)
301,143
$776,091
$620,161
14,825
$41.83
4.92%
2025 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
97,978
$152,044
$119,762
3,769
$31.78
3.85%
Feb
73,752
$167,771
$131,345
4,010
$32.75
5.44%
Mar
70,636
$193,289
$149,685
4,557
$32.85
6.45%
Q1
242,366
$513,104
$400,793
12,336
$32.49
5.09%
Apr
39,727
$122,247
$94,269
3,174
$29.70
7.99%
May
44,360
$102,764
$81,821
2,385
$34.31
5.38%
YTD (Jan–May)
326,453
$738,115
$576,883
17,895
$32.24
5.48%
Comps — 2026 vs 2025 (YoY %)
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
-21%
+44%
+52%
+21%
+25%
+53%
Feb
-27%
-27%
-21%
-41%
+34%
-19%
Mar
-20%
-4%
-13%
-31%
+26%
-14%
Q1
-22%
+3%
+4%
-18%
+27%
+5%
Apr
+31%
-9%
-6%
-31%
+36%
-47%
May
+37%
+34%
+41%
+7%
+32%
-22%
YTD (Jan–May)
-8%
+5%
+8%
-17%
+30%
-10%
Amazon (US Seller Central)
Amazon Sales & Traffic report via Windsor.ai, US marketplace only. Traffic = sessions, Gross/Net = Ordered Product Sales (Amazon reports a single sales figure — no gross/net split), Orders = total order items, AOS = Sales ÷ Order items, Conversion = order-item session %.
2026 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Notes
Jan
316,576
$1,434,987
$1,434,987
53,346
$26.90
16.85%
Feb
243,058
$1,310,028
$1,310,028
48,877
$26.80
20.11%
Mar
204,441
$1,069,238
$1,069,238
39,424
$27.12
19.28%
Q1
764,075
$3,814,253
$3,814,253
141,647
$26.93
18.54%
Apr
230,918
$1,292,713
$1,292,713
48,730
$26.53
21.10%
May
200,167
$1,261,304
$1,261,304
47,403
$26.61
23.68%
YTD (Jan–May)
1,195,160
$6,368,271
$6,368,271
237,780
$26.78
19.90%
2025 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
226,062
$1,015,825
$1,015,825
36,673
$27.70
16.22%
Feb
164,716
$655,045
$655,045
24,019
$27.27
14.58%
Mar
176,745
$771,617
$771,617
30,162
$25.58
17.07%
Q1
567,523
$2,442,487
$2,442,487
90,854
$26.88
16.01%
Apr
157,337
$758,015
$758,015
29,199
$25.96
18.56%
May
134,451
$745,721
$745,721
28,849
$25.85
21.46%
YTD (Jan–May)
859,311
$3,946,223
$3,946,223
148,902
$26.50
17.33%
Comps — 2026 vs 2025 (YoY %)
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
+40%
+41%
+41%
+45%
-3%
+4%
Feb
+48%
+100%
+100%
+103%
-2%
+38%
Mar
+16%
+39%
+39%
+31%
+6%
+13%
Q1
+35%
+56%
+56%
+56%
+0%
+16%
Apr
+47%
+71%
+71%
+67%
+2%
+14%
May
+49%
+69%
+69%
+64%
+3%
+10%
YTD (Jan–May)
+39%
+61%
+61%
+60%
+1%
+15%
Digital — Combined (Shopify + Amazon)
Sum of Shopify + Amazon. Gross/Net/Orders/Traffic summed; AOS and Conversion recalculated on combined totals. Note Amazon's single sales figure is counted as both Gross and Net.
2026 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Notes
Jan
394,285
$1,654,154
$1,617,060
57,925
$27.92
14.69%
Feb
296,656
$1,432,417
$1,413,475
51,226
$27.59
17.27%
Mar
261,143
$1,255,019
$1,199,669
42,577
$28.18
16.30%
Q1
952,084
$4,341,590
$4,230,203
151,728
$27.88
15.94%
Apr
283,074
$1,404,057
$1,381,527
50,923
$27.13
17.99%
May
261,145
$1,398,715
$1,376,701
49,954
$27.56
19.13%
YTD (Jan–May)
1,496,303
$7,144,361
$6,988,431
252,605
$27.67
16.88%
2025 — Fiscal Month YTD
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
324,040
$1,167,869
$1,135,587
40,442
$28.08
12.48%
Feb
238,468
$822,816
$786,391
28,029
$28.06
11.75%
Mar
247,381
$964,906
$921,302
34,719
$26.54
14.03%
Q1
809,889
$2,955,591
$2,843,280
103,190
$27.55
12.74%
Apr
197,064
$880,262
$852,284
32,373
$26.33
16.43%
May
178,811
$848,485
$827,542
31,234
$26.49
17.47%
YTD (Jan–May)
1,185,764
$4,684,338
$4,523,106
166,797
$27.12
14.07%
Comps — 2026 vs 2025 (YoY %)
Month TD
Traffic
Gross
Net
Orders
AOS
Conv.
Jan
+22%
+42%
+42%
+43%
-1%
+18%
Feb
+24%
+74%
+80%
+83%
-2%
+47%
Mar
+6%
+30%
+30%
+23%
+6%
+16%
Q1
+18%
+47%
+49%
+47%
+1%
+25%
Apr
+44%
+60%
+62%
+57%
+3%
+10%
May
+46%
+65%
+66%
+60%
+4%
+10%
YTD (Jan–May)
+26%
+53%
+55%
+51%
+2%
+20%
Methodology & assumptions
Shopify: Traffic = storefront sessions; Gross/Net sales, Orders from Shopify analytics. AOS = Net ÷ Orders; Conversion = Orders ÷ Sessions.
Amazon: US marketplace only (Seller Central via Windsor.ai). "Ordered Product Sales" is shown in both Gross and Net (Amazon's Sales & Traffic report has no separate gross/net). Orders = total order items; Conversion = order-item session %. Add CA/MX/BR or switch Orders→units on request.
Digital combined: straight sum of Shopify + Amazon; AOS and Conversion recomputed on the combined totals.
AOS = Average Order Size. Comps are year-over-year % change for the same month/period. Green = up, red = down.