Bare Bones • Email Marketing

Klaviyo YTD Executive Dashboard

Year-to-date performance — Jan 1 to Jun 4, 2026 | Email campaigns • Revenue attributed to Shopify Placed Order

Headline Metrics

Campaigns Sent

email campaigns YTD

Avg Open Rate

47.3%

765.8K unique opens

Attributed Revenue

$51.7K

856 orders placed

Net List Growth

+20.3K

subscribers, net of opt-outs

Emails Sent

1.62M

total recipients across sends

Avg Click Rate

0.63%

10.2K unique clicks

Revenue / Recipient

$0.032

blended across all sends

Unsub Rate

0.46%

7,380 unsubscribes

Monthly Trend

Revenue & Open Rate by Month

Bars = attributed revenue • Line = blended open rate. May saw the highest send cadence (15) and the strongest engagement of the year.

Top Performing Campaigns

By Attributed Revenue

The Q1 sale events (National Broth Day, Spring Sale) drove the bulk of YTD email revenue.

	Campaign	Revenue	Open	Orders
1	Spring Sale (03.22)	$5,557	34.8%	75
2	National Broth Day — Fresh Start Sale	$3,600	35.9%	50
3	National Broth Day (Plain Text)	$3,290	36.8%	47
4	Spring Sale (Plain Text 03.23)	$2,816	34.8%	46
5	Fresh Start Sale Closing (Plain Text)	$2,432	42.7%	39
6	Spring into New Energy	$2,099	37.1%	31
7	Spring Sale Plain Text (03.27)	$2,055	34.3%	30
8	Spring Protein	$2,046	45.8%	29

By Open Rate (sends > 5K)

May/June lifestyle sends to the most-engaged segments are hitting 60%+ opens.

	Campaign	Open
1	The Traveler's Constant	63.6%
2	Gut And Skin, One Stick	62.9%
3	The Ritual of the Mug	62.8%
4	Recovery in a Cup	61.6%
5	Collagen Drink Mix Sampler	61.4%
6	Your Hydration Plus	61.2%
7	The Tub Problem	60.9%
8	Beauty From The Inside	60.5%

List Growth

Email Subscribers vs. Opt-Outs by Month

New "Subscribed to Email Marketing" consent events vs. "Unsubscribed from Email Marketing".

YTD Net Growth

Marketable email audience reaches ~70K at full engaged-segment send.

New email subscribers	+29,531
Email opt-outs	−9,263
Net new subscribers	+20,268
Best growth month	Feb (+6,402)
Subscriber retention	~68.6%

Takeaway: The list is growing healthily — roughly 3 new subscribers for every 1 opt-out YTD.

Send Cadence & Engagement

Campaigns Sent & Open Rate by Month

Sending accelerated sharply through Q2 — from 3 sends in February to 15 in May — while open rates rose, indicating tighter segmentation to engaged audiences.