Meta Weekly Analysis — Bare Bones

● Refreshes Mon 8AM PST Prior Mon–Sun: Jun 15 – Jun 21, 2026  ·  Compared to Jun 8 – Jun 14, 2026

Spend Decision KPIs — Blended (all campaigns)

Meta Cost / Purchase
$47.30
Target: $45.00 · $24,500 spend / 518 purchases
Within $40–$50 band → NO CHANGE to spend
Purchase ROAS
0.99x
Target: 1.00x · $24,228 value / $24,500 spend
Within 0.90–1.10 band → NO CHANGE to spend
Purchase Rate / LPV
7.49%
Target: 8.00% · 518 purchases / 6,915 LPVs
Within 7.2–8.8% band → NO CHANGE to spend

By Campaign — same 3 KPIs, split between Instant Bone Broth & Collagen Drink Mix

Meta Cost / Purchase
IBB · Instant Bone Broth
$19,521 spend · 409 purchases
$47.73
CDM · Collagen Drink Mix
$4,979 spend · 109 purchases
$45.68
Target $45 · <$40 increase · >$50 re-evaluate
Purchase ROAS
IBB · Instant Bone Broth
$18,760 value · $19,521 spend
0.96x
CDM · Collagen Drink Mix
$5,468 value · $4,979 spend
1.10x
Target 1.00x · <0.90 re-evaluate · >1.10 increase
Purchase Rate / LPV
IBB · Instant Bone Broth
409 purchases · 5,632 LPVs
7.3%
CDM · Collagen Drink Mix
109 purchases · 1,283 LPVs
8.5%
Target 8.0% · <7.2% re-evaluate · >8.8% increase

Shopify Supplementary — Online Store only, excludes Stay Ai subscription

Total Online Store Sales
$21,648.32
▼ 52.8%
−$24,194.65 (−52.8%) vs. previous Mon–Sun ($45,842.97 — Summer Sale week)
New Customers (Online Store)
382 new
▼ 26.1%
−135 (−26.1%) vs. previous Mon–Sun (517)

Top 5 Ads — prior week, ranked by spend

AdSpendPurchasesCPAROASPR/LPV
Generated June 22, 2026. Auto-refreshes every Monday at 8:00 AM PST with the prior Mon–Sun window. Meta data via Windsor.ai (Bare Bones Internal Ad Account 196212110934535). Campaign split: IBB = "[NM] IBB …", CDM = "[NM] CDM …". Shopify via Admin API, filtered to sales_channel = 'Online Store'.