Meta Weekly Analysis — Bare Bones

● Refreshes Mon 8AM PST Prior Mon–Sun: Jul 20 – Jul 26, 2026  ·  Compared to Jul 13 – Jul 19, 2026

Spend Decision KPIs — Blended (all campaigns)

Meta Cost / Purchase
$25.34
Target: $45.00 · $44,121 spend / 1,741 purchases
Below $40 → INCREASE Meta spend +20%
Purchase ROAS
1.63x
Target: 1.00x · $71,948 value / $44,121 spend
Above 1.10 → INCREASE Meta spend +20%
Purchase Rate / LPV
7.68%
Target: 8.00% · 1,741 purchases / 22,660 LPVs
Within 7.2–8.8% band → NO CHANGE to spend

By Campaign — same 3 KPIs, split between Instant Bone Broth & Collagen Drink Mix

Meta Cost / Purchase
IBB · Instant Bone Broth
$40,681 spend · 1,671 purchases
$24.35
CDM · Collagen Drink Mix
$3,441 spend · 70 purchases
$49.15
Target $45 · <$40 increase · >$50 re-evaluate
Purchase ROAS
IBB · Instant Bone Broth
$68,597 value · $40,681 spend
1.69x
CDM · Collagen Drink Mix
$3,350 value · $3,441 spend
0.97x
Target 1.00x · <0.90 re-evaluate · >1.10 increase
Purchase Rate / LPV
IBB · Instant Bone Broth
1,671 purchases · 21,558 LPVs
7.8%
CDM · Collagen Drink Mix
70 purchases · 1,102 LPVs
6.4%
Target 8.0% · <7.2% re-evaluate · >8.8% increase

Shopify Supplementary — Online Store only, excludes Stay Ai subscription

Total Online Store Sales
$48,994.00
▲ 76.5%
+$21,228.37 (+76.5%) vs. previous Mon–Sun ($27,765.63)
New Customers (Online Store)
1,025 new
▲ 116.2%
+551 (+116.2%) vs. previous Mon–Sun (474)

Top 5 Ads — prior week, ranked by spend

AdSpendPurchasesCPAROASPR/LPV
Generated July 31, 2026. Auto-refreshes every Monday at 8:00 AM PST with the prior Mon–Sun window. Meta data via Windsor.ai (Bare Bones Internal Ad Account 196212110934535). Campaign split: IBB = "[NM] IBB …", CDM = "[NM] CDM …". Shopify via Admin API, filtered to sales_channel = 'Online Store'.