Bare Bones · Executive Promotional Review
Promotional Performance, Sep 2025 – Mar 2026
Five sitewide promotional events analyzed across Shopify revenue and Klaviyo email. Each sale is mapped from its discount-driven revenue spike and matching email campaign cluster, then benchmarked sale-over-sale on sales, customers, product mix, and email engagement.
Program totals across all 5 promotions
Total Sales
$264.1K
5 promo windows
Gross Sales
$337.5K
before disc. & returns
Promo Orders
5,735
~$46 AOV (total)
New Customers
3,785
67% of buyers were new
Email Sends
1.46M
$62.5K attributed rev
The promotional timeline
Total Sales generated in each promotional window. The program scaled from a $42K Fall launch to a $70K Holiday peak; every event since has cleared the Fall benchmark. Windows differ in length (5–8 days), so the daily-rate view below normalizes for that.
Total sales per promotion ($)
Avg. daily total sales ($/day — length-adjusted)
Gross sales, total sales & orders
Gross sales is pre-discount, pre-returns demand; total sales is net of discounts, returns, shipping and tax. The gap between the two widens with deeper promos — Spring carried the heaviest discount load ($23.8K) of any event.
New vs. returning customers
Promotions are a major new-customer acquisition channel: Holiday alone added 1,304 new customers. Spring skewed the most loyal, with returning buyers at 42% of the mix.
Klaviyo email performance
Sale-level email is aggregated across each event's campaign cluster (4–7 sends per sale). Open rate climbed from 29.5% (Fall) to a 46.6% Holiday peak as list health and segmentation improved. Spring deployed the widest reach (428K sends) and drove the most email-attributed revenue ($17.7K).
Open rate & click rate (%)
Email reach vs. attributed revenue
Sale-by-sale breakdown
Full KPI detail for each promotion, including the top product variants by gross sales.
Executive takeaways
- Holiday is the flagship. At $70.0K total sales / 1,685 orders / 1,304 new customers, the December Holiday Sale is the single largest event — ~67% bigger than the Fall launch and powered by the Variety Pack ($26.3K, its #1 SKU).
- The floor keeps rising. Even the "smaller" 5–6 day events — Fresh Start ($53.5K) and Spring ($53.6K) — now out-earn the Fall launch ($42.0K) by ~28%, showing a structurally higher promotional baseline.
- Email is getting sharper. Open rates rose from 29.5% to the 40s, and Spring's wider, well-segmented sends produced the highest email-attributed revenue of the year ($17.7K).
- Discount discipline matters. Spring generated strong gross demand ($78.0K) but its 30%+ discount depth compressed total sales to roughly Fresh Start's level — a margin lever worth testing next cycle.
- Product mix shifts by season. Beef leads in fall/early-winter; the Variety Pack dominates gift-heavy Holiday; Classic Chicken leads the New Year / Spring wellness reset.