Shopify (DTC) Forecast vs Actual — Velocity (Units Sold)
Key insights
Group view — forecast vs actual by product family
Instant Bone Broth = all IB variants + Variety Pack + Classic Combo · Collagen Drink Mix = EDM.
Product family
Forecast
Actual
Variance
%
Weekly total — Shopify (all SKUs)
Variance by SKU (units)
Biggest single-week discrepancies
Week
SKU
Fcst
Actual
Var
Instant Bone Broth — weekly
Collagen Drink Mix (EDM) — weekly
SKU summary
SKU
Variant
Fcst
Actual
Variance
%
Actual rev